The one thing: execution beats expertise every single time. We lost nine months to this. Nine months of knowing exactly what we should be doing. Post daily. Build in public. Be visible. Share insights. Show up consistently. We had the playbook. We'd seen it work for others. We understood the strategy perfectly. We just didn't execute. Kept telling ourselves we'd start when we had more time. When we felt more ready. When we had one more thing figured out. Classic trap. Meanwhile we watched someon