Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Chris Traill, account director at Percayso Inform, is happy the market is leaning harder into data-driven segmentation rather than just chasing the cheapest ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.