もっとも、実際には資金も人脈もない状態で起業し、最初の2年間は売り上げゼロという苦境を経験している。そこからどのようにV字回復を果たしたのか。程氏の著書『 道具としてのアイデア 』を紐解いてみよう。3回目は、発想力を磨く5つのステップについて。

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