One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and services. The key messages and supporting points are often captured visually in what is ...

So, you’ve decided to run an email campaign. Whether it’s part of an awareness play, a follow-up series, a promotional push, or an attempt to convert a sale, email communication is a sure way to ...

Opinions expressed by Entrepreneur contributors are their own. Have you ever been in the situation when you’re sitting in a meeting with an important prospect, and all of sudden he brings up some ...

Is your business team able to tell your company’s story consistently? It’s important to communicate what your business does and what it represents in the same way every time. That’s how you build ...

We believe that message match is the foundation of great post-click marketing. Message match means that when someone clicks on one of your ads—one that sets expectations for them, explicitly or ...