2025年、デジタル広告はもはや推測や静的なターゲティングルールで運用されていない。AI駆動の予測型クリエイティブ最適化の台頭により、ブランドが混雑した環境で注目を集める方法が書き換えられている。そこではスクロール、スワイプ、タップのすべてが重要だ。

従来の枠組みを超えた革新的なアイデアや感情を世に示し、社会の既成概念を揺るがす創造的な取り組みを表彰する「CREATIVE HACK AWARD 2025」のグランプリに選ばれたのは、画家の川島桃香による「Trace of Rebirth」。

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