The Financial Times hit an Apple news home run over the holiday season with claims the company has scaled back its Vision Pro ...

When Apple ( AAPL 1.31%) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that ...

Company had hoped the virtual reality device would herald a new era in ‘spatial computing’ ...

Apple has reportedly halted Vision Pro production and slashed advertising by 95% as sales stall, signaling a strategic pivot ...

Apple's production lines are stalling and ad spend is down 95%, but the new M5 update and enterprise focus suggest the Vision ...

Apple is reportedly scaling back production of its high-end Vision Pro mixed-reality headset as consumer demand falls short ...

According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

Apple’s ambitious Vision Pro mixed-reality headset — launched with hopes of pioneering “spatial computing” — has reportedly ...

It appears the Apple Vision Pro hasn’t lived up to its original hype. Reportedly, Apple has pulled back on the production of the Vision Pro amid sales struggles. The tech giant had hoped their ...

Apple Vision Pro, a virtual reality headset designed for spatial computing, is facing production cuts as sales remain weak.

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

A new report on Apple Vision Pro filled with old data suggests the headset is a "rare failure" for Apple, that is, if you ...