Affect is a verb meaning "to influence" or "to produce a change in something." It is often used to refer to how something impacts a person emotionally, such as how music or art can affect our moods.

A user on Twitter asked me recently about the difference between "affect" and "effect." Specifically, she wanted to know which to use in the phrase "the affect/effect of celebrity endorsements." The ...

A user on Twitter asked me recently about the difference between “affect” and “effect.” Specifically, she wanted to know which to use in the phrase “the affect/effect of celebrity endorsements.” The ...

“Affect” is a verb, and “effect” is a noun—except when it’s the other way around. and you can remember the verb form is spelt with an A because a verb often denotes an act. Act begins with A, affect ...

A recent Google search for the phrase “affect positive change” turned up about 101,000 hits. Here’s one near the top of the list, a December 2014 story by Monica Middleton on the Guardian website: ...

It’s so often the case in the English language that two words sound similar, or have similar meanings, to the point where even skilled native speakers use one when they mean the other. And while there ...

Every time I write either “affect” or “effect,” I have to pause for a second to double-check myself. Their meanings are related, their spellings are similar; even their pronunciation is nearly the ...

Add articles to your saved list and come back to them any time. I’m reticent to talk about confusable words, as I’m likely to duff affect for effect. Infer for imply. English abounds with these pseudo ...