Affect is a verb meaning "to influence" or "to produce a change in something." It is often used to refer to how something impacts a person emotionally, such as how music or art can affect our moods.

A user on Twitter asked me recently about the difference between "affect" and "effect." Specifically, she wanted to know which to use in the phrase "the affect/effect of celebrity endorsements." The ...

It’s so often the case in the English language that two words sound similar, or have similar meanings, to the point where even skilled native speakers use one when they mean the other. And while there ...

A user on Twitter asked me recently about the difference between “affect” and “effect.” Specifically, she wanted to know which to use in the phrase “the affect/effect of celebrity endorsements.” The ...

Every time I write either “affect” or “effect,” I have to pause for a second to double-check myself. Their meanings are related, their spellings are similar; even their pronunciation is nearly the ...

名詞形と動詞形が似ている言葉があることはすでに説明しましたね。「影響」という意味の名詞はeffectで動詞形はaffectですが、動詞形が正しく使われていないケースが目立ちます。 Dan：I’m worried about the ...