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What has always been “follow your nose” is now transitioning into “follow your ears” for a new campaign that celebrates Kellogg’s Froot Loops deep roots in hip-hop culture, having been name-dropped in ...

Cereal lovers have reignited a debate about whether Froot Loops have always been spelt 'froot' instead of 'fruit', with many swearing there had been a name change since the breakfast option was first ...