Every small business relies on email lists to find new customers and to sell to the already existing ones. They use a site builder to build their landing page and get a lot of sign-ups from new and ...

Writing sales emails is one of the hardest parts of your sales reps’ jobs. Should they try to be funny or straightforward? Build rapport or go straight for the clear value prop? Aim high and entice ...

As the director of graduate writing support programs, I was recently asked to give a webinar about email writing to graduate students and postdoctoral scholars in my university’s Accelerate2Industry ...

Forbes contributors publish independent expert analyses and insights. Well-written emails can be incredibly powerful, allowing organizations to attract new customers and retain the ones they've ...