Molly and Jane are both 20 year old women - but have different values. Can we understand audiences beyond demographics? As part of our Digital Wellbeing work, we are researching how our human values ...

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The e-bike business is exploding with options for every type of rider. People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about ...

The ability to identify and communicate values is critical to self-awareness and leadership development. Values are the principles and standards that motivate us in life. They are our basic ...

Merchants can help improve customer acquisition, conversion, and retention by understanding the role customer values play in purchase decisions. Pairing an understanding of customer values with data ...

From opposition to bans on harmful substances like cigarettes and sodas to widespread resistance to the COVID vaccine, the work of public health has long faced these moments of rejection. What can ...