While building a UTM URL, you sometimes find yourself wondering what should you use for utm_campaign, utm_source or any other UTM parameter. Sometimes it’s clear, but often you don’t know and just ...

ウェブサイトにアクセスするユーザーを分析できるGoogleアナリティクスでは、ウェブサイトのURLに「UTMパラメーター」を追加することでユーザーのアクセス経路を細かく分析することができます。記事作成時点で6種類あるUTMパラメーターが持つ役割の違いと ...

Simple as it may sound, attributing a session to its traffic source can be tricky, even impossible. This post details the role that UTM parameters play in traffic attribution in Google Analytics.

John Mueller of Google has to say on Twitter that just because a link has UTM parameters on them, it doesn't make it a paid link. He said "links with UTM parameters are just links." "They're ...

Part of being a successful B2B marketer requires a constant focus on measurement. But actually measuring your impact can be kind of tricky. Take a second to think about all the ways a B2B buyer can ...

The script's primary function is to automatically append UTM parameters to all outbound links leading to specified domains. This is particularly useful in marketing campaigns where tracking the ...

Introduction: The UTM Tracker is a Django-based web application that enables tracking and storing UTM parameters (UTM source and UTM medium) when users click on advertisement cards. The UTM parameters ...