Forbes contributors publish independent expert analyses and insights. I write about digital marketing topics, from content to social. Social media marketers need to constantly test strategies if they ...

Urchin Tracking Module (UTM) parameters help track searcher engagement with specific elements of Google Business Profiles (GBPs). Without these snippets of code being added to the URLs of fields in ...

Since the introduction of iOS14, tracking the return on investment of marketing spend has become much more difficult. This is because marketers don’t have access to all the customer data as traffic ...

You should be using UTM parameters to track your marketing efforts. If you already are, this list has 14 clever ways you can use them to track conversions. If you aren’t, this article will go over the ...