In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

When you think about what qualifies as "success" for e-commerce businesses, the metric that probably comes to mind first is sales. While revenue is undoubtedly a key indicator that your business is ...

The SaaS (software as a service) market is booming. In fact, according to Statista, the global SaaS market is predicted to reach $157 billion by 2020, which would be more than double the market size ...

Sixty-five percent of customers find it more convenient to contact businesses by phone, as compared to only 24% who prefer to fill out a web form. That is why digital marketers must combine data for ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

Generating the right resource forecasting, labor-hour scheduling or resource allocation information can be a challenge for project-oriented manufacturers. Tracking the right metrics is crucial when ...

Opinions expressed by Entrepreneur contributors are their own. Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Customer relationship management (CRM) software is an ...

Discover why you should stop tracking Facebook Page Likes and Followers and the social media metrics you should be using instead. I know that Facebook and other social media have publicly reported ...