New Delhi: ‘Nirma Nirma, washing powder Nirma…Sabki Pasand Nirma…’ During the Doordarshan era of the 90s, this was one of the most captivating advertisements. However, over the years, the popularity ...

As one of the largest and most recognizable names in the laundry aisle, Tide can use its scale to empower consumers to clean their clothes better — and more efficiently — in every sense of the word.

Chance is always powerful. "Let your hook be always cast; in the pool where you least expect it, there will be a fish". It appears that FMCG major HUL has incorporated Ovid's quote in its advertising ...

CINCINNATI--(BUSINESS WIRE)--Today Tide® kicks-off its #TurnToCold campaign, which challenges Americans across the country to pledge to switch from hot and warm to cold water washing for one week in ...

New Appliance Innovations Tested by Tide Help Drive Eco-Behavior Change in the Laundry Room, Decreasing Energy Consumption by Up to 90% and Saving People Money CINCINNATI--(BUSINESS WIRE)-- Tide®, ...