Three ads for Shell promoting its low-carbon products have been banned for failing to make any mention of the energy giant’s ongoing “large-scale” investment in oil and gas. The Advertising Standards ...
A Shell suggestion in advertising that oil sands were a sustainable energy source has been ruled out of order by the UK’s Advertising Standards Authority, upholding a complaint lodged by WWF-UK. A ...
たとえデマでも、一度炎上すれば評判が損なわれてしまって、しかもそれを消すことすら不可能――。世界初のレピュテーション・マネジメント会社創業者とオンラインプライバシーに精通した弁護士が語りつくした『勝手に選別される世界』。本書を翻訳 ...
Doing the right thing isn't always about giving someone what they've asked for. Rather than produce ads that celebrate the benefits of Shell Helix motor oil, we persuaded our clients that a TV ...