One such technology is the sentiment analysis applications that helps organizations to overcome the limitations of human intervention and allows them to understand and process big data in real time.

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Clarabridge provides a mechanism for customer service through its Clarabridge Engage module, which directs individual messages to agents from customers using Twitter, Facebook and other social media. ...

Tracking and analyzing sentiments has emerged on the scene alongside countless other automation processes in the last decade. Sentiment analysis has been popular with social media and discovering how ...

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...

Cultural sensitivity matters. Sentiment systems now account for cultural nuances, which helps support global trust and better customer relationships. Throughout my three and a half decades in the ...

Market sentiment represents the overall attitude of investors toward a particular security or financial market. It's a powerful tool that can help traders capitalise on changing market directions.