Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan. The ...

Targeting, segmentation and positioning are all central to a company's marketing strategy. Often referred to as S-T-P marketing, segmenting, targeting and positioning involve identifying possible ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Marketers are used to employing the technique of segmentation: identifying the shared characteristics and interests that distinguish one group of customers from another, selecting and targeting key ...

ABSTRACT: Customer churn may be a critical issue for banks. The extant literature on statistical and machine learning for customer churn focuses on the problem of correctly predicting that a customer ...

Abstract: Wireless positioning technology is used to get the target position by sending a certain frequency signal in a certain space, then collect, detect, analyze the difference of feedback signal ...

Abstract: Although dispensing technology plays an important part in the chip packaging process, most dispensing methods are inefficient. A visual positioning system for dispensing machines will ...