In 1997 questionnaire research was viewed by many scientists (including myself) as soft science and an “easy way to a quick publication”. The principles underlying high quality questionnaire research ...

The value of strong questionnaire design, complemented by the task of high-quality sample development, is not fully appreciated. Too often researchers relegate those two essential building blocks of ...

The questionnaire survey is a primary tool in market research. Questionnaire surveys are useful. However, even if they are well-specified and structured, there are limitations due to psychological ...