You don’t have to be as big as Dropbox, Uber, or Airbnb to benefit from referral marketing. Your small business can reap great benefits from a referral program as well—it’s an awesome way for you to ...

At Extole, we talk to a lot of companies who want to set up a referral program, but don’t know where to start. Getting your referral program up and running isn’t hard—all you need is some inspiration ...

And though this fact is widely understood by marketing professionals, many don’t feel that they’re doing it very well. According to research released by the Word of Mouth Marketing Association (WOMMA) ...

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...

Think about companies like Dropbox offering extra storage for successful referrals or Uber giving credits for referring new riders. These are just a few referral program examples that tap into the ...

Word-of-mouth marketing is one of the most effective forms of advertising. Here's why it matters: Trust Factor: People trust recommendations from friends and family more than traditional ...