WHAT IS A PROPENSITY MODEL ? A statistical technique used to forecast the possibility or probability that an event or behaviour will occur in the future is propensity modelling, sometimes referred to ...

The Customer Propensity Model project aims to assist an early-stage e-commerce company in increasing its conversion rates by predicting the likelihood of a user making a purchase. we are going to ...

Most B2B marketers would say they know their customers. They understand their needs and motivations and use this to target their offering to them. But it’s not always about what you know. Examining ...

SAN FRANCISCO, CA--(Marketwired - September 29, 2016) - Swrve, a leader in mobile marketing engagement, today announced that the company's CTO and founder Steve Collins will be speaking at the 2016 ...

Abstract: The digital world generates massive volumes of data, and it is critical to analyse them. With machine learning and powerful visualization tools, the competition to innovate and succeed in ...

1. Although agriculture is amongst the world's most widespread land uses, studies of its effects on stream ecosystems are often limited in spatial extent. National monitoring data could extend spatial ...