Most B2B marketers would say they know their customers. They understand their needs and motivations and use this to target their offering to them. But it’s not always about what you know. Examining ...

SAN FRANCISCO, CA--(Marketwired - September 29, 2016) - Swrve, a leader in mobile marketing engagement, today announced that the company's CTO and founder Steve Collins will be speaking at the 2016 ...

Abstract: The digital world generates massive volumes of data, and it is critical to analyse them. With machine learning and powerful visualization tools, the competition to innovate and succeed in ...