Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden. SKAdNetwork ...

Figure 1: Research by two computational neuroscientists at RIKEN suggests that chaotic dynamics that exhibit the butterfly effect could play a role in how the brains ...

Richie Etwaru, Co-founder & CEO of Mobeus, is an evangelist for the probabilistic math revolution and a pioneer in emerging technologies. I’ve spent decades building software. Early on, it was simple: ...

Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...

When faced with uncertainty, how should leaders react? Should they make a big bet, hedge their position, or just wait and see? We naturally tend to see situations in one of two ways: either events are ...