Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

In today’s fast-paced and competitive world of business, you have only two options - to persuade others or get persuaded by others. This makes the ability to influence and persuade effectively a ...

LinkedIn – the social media platform owned by Microsoft and used by professionals all over the world, to network, share ideas and find jobs – frequently conducts research to keep abreast of workplace ...

In everyday life, persuasion, not power, moves the world forward. Last week in New York, I found myself watching the dance of influence at the United Nations General Assembly. Delegations swept into ...

The most effective leaders don’t rely on authority alone; they understand the psychology of influence and persuasion to bring people along with them. Whether you're leading a team through change, ...

A hand shoots up from the back of the class. ‘Ma’am, all this work to build influence seems so excessive. Isn’t it better to let our work speak for itself?’ a student asks. I look around the ...

"In the social jungle of human existence, there is no feeling of being alive without a sense of identity, without a sense of belonging." —Erik Erikson Social media has become a dominant force in ...