July 2006 IT IS globally accepted that the primary asset of a successful business is its human capital. It is not only people's skills but their energy, engagement and effectiveness. The question is ...

With the cost of producing a commercial at $500,000 or more — and media budgets of $50 million — there is a natural desire, on the part of advertisers, to make sure that the advertising they are ...

The classic book has sold more than 40 million copies in 50 plus languages and has spurred profoundly increased levels of personal and organizational effectiveness for readers worldwide Franklin Covey ...

Sponsorship can be made more effective by embracing the principles of creative effectiveness, notably the use of characters, telling a story and the role of humour, but it could also benefit from ...