A new trending makeup routine is taking TikTok by storm Julia Moore is a TV writer-reporter at PEOPLE. A graduate of Northwestern University, she has been working at PEOPLE since 2022. Getty This is ...

This is not a drill: pre-shower makeup is a thing that's trending. The term is making the rounds on social media right now, with the hashtag #preshowermakeup boasting more than 3.5 million views on ...

It’s not about the end look — it’s about the aesthetic journey. People typically put makeup on before leaving their house, but the latest cosmetics trend to take over TikTok isn’t meant to be seen. It ...