A perceptual map is a diagram that market researchers and businesses use to show and comprehend how target buyers perceive and feel about a specific brand or product. A different name for perception ...

Netherlands, 11th Sep 2024 - The technology has changed the dynamics of trade and commerce. There has been a shift in the working of customer relationships. It is the customer that matters. You have ...

Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...