Having a successful PPC strategy is crucial for businesses that pump the majority of budgets into Google Ads. Competition for keywords is fierce, so advertisers can’t afford to settle for lower than ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

In April 2021, Apple announced the release of iOS 14.5 and the company’s latest move to give users more control over their data. A new feature called App Tracking Transparency (ATT) requires mobile ...

Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. If having a successful ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)--Similarweb is introducing a bundle of two search marketing tools, one focused on organic search engine optimization ranking and the other on fending off ...