CIO

Oracle updates Fusion Cloud CX with CDP, B2B buying features

Oracle has updated its Unity Customer Data Platform (CDP) with new features to help enterprises improve customer experience and engagement, and optimize marketing spend. The latest updates made to ...
Forbes

Oracle's Roadmap For Exceeding Customer Expectations

Emerging technologies and new insights into customers set the course for a new customer experience roadmap outlined during the Oracle OpenWorld 2017 keynote, Exceeding Skyrocketing Customer ...
Forbes

Oracle Doubles Down On Customer Experience (CX) Management With New Zoom Integration

The Oracle Live Applications event is this week, and yesterday, I discussed in this article how Oracle has quietly become an essential cloud applications company. Oracle utilizes a SaaS model to ...
ZDNet

Oracle takes next steps toward the customer data platform

"You have to empower whoever gets to the customer first." This is the key message that Rob Tarkoff, executive VP and general manager of Oracle CX Cloud, shared at Oracle Modern Customer Experience (CX ...
adexchanger

Oracle Gets Into The CDP Game With CX Unity

Oracle kicked off its OpenWorld conference Monday by introducing a customer data platform (CDP) to connect disparate data sources and a subscription management product to capitalize on the blossoming ...
martech

Oracle debuts AI agents for CX and revenue teams

Oracle introduced new AI agents within Oracle Fusion Cloud Customer Experience (CX) today that it says will help customer experience and revenue teams move faster and make better decisions. Oracle’s ...
ZDNet

Oracle adds sales, commerce tools to CX apps

Oracle has added a bevy of new sales and commerce features in its Oracle Fusion Customer Experience applications as it duels with longtime rival SAP in CX. More companies than ever are using multiple ...