One of the challenges that faces a growing business is expanding product offerings by producing new product lines, expanding existing lines or selling products in new markets. Product expansion ...

Effective operations are characterized by how well a firm can deliver value to its customer, according to Peter F. Drucker, political economist and business management scholar. An operations strategy ...

After more than a decade of writing articles on strategic operational issues for strategy+business, I realized that this column, despite its name, has never defined the essence of an operations ...

The preponderance of small, and some mid-size manufacturers soldier on without an operations strategy. They live by “get order, fill order,” and discussions, usually begun at the last minute, of ...

Operation managers play a key role in the structure of a business. Backend office services such as operation managers are just as vital in your business as front-facing professionals such as marketing ...

Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

Ecommerce is a rapidly evolving space, continually adapting to the emergence of new technologies and shifting consumer behaviour. To keep up, brands must tailor their operations and strategies to ...

The Strategy and Entrepreneurship PhD program gives students an opportunity to work with renowned scholars in state-of-the-art research on firm strategy, innovation and entrepreneurship. Faculty and ...