Creating marketing operational objectives is the key step in the preparation of a small business marketing plan. Operational objectives are the breakdown of daily, weekly or monthly project goals into ...

A primary responsibility of a small-business owner is to develop plans, or budgets, that formalize a company's operational objectives and express them as financial performance criteria to be met by ...

Challenging times present an opportunity for organizations to perform detailed assessments of their operations. While recent stock market turmoil has many organizations worried about both short and ...