Forbes contributors publish independent expert analyses and insights. I lead Boston Consulting Group’s Behavioral Science Lab. Nov 21, 2024, 08:15am EST Nov 21, 2024, 09:18am EST An organization’s ...
Tech leaders: Create an IT operating model that can adapt to disruption and still deliver value Your email has been sent The quest for customer obsession is arduous — littered with obstacles that ...
Your engineering team ships weekly, but somehow pricing changes still take months. That gap stems from structural issues, and it reflects how most software companies were built: to monetize access, ...
The trust gap widens as artificial intelligence (AI) goes mainstream, according to research from Salesforce. Brands are turning to generative AI to boost efficiency while improving customer engagement ...
If you’ve been around long enough to see a few CRM projects come and go, then you have probably noticed a pattern. Technology changes, the logos change, and the dashboards look shinier every few years ...
Understanding the distinct roles of product, platform, and services teams is key to unlocking the full potential of a product operating model. At first glance, the shift toward product thinking may ...
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