School of Economics & Management, Shanghai Maritime University, Shanghai, China. O2O (online-to-offline) has changed many traditional industries. Many O2O platforms provide information, product and ...

O2O, Supply Chain, Sales Effort, Coordination, Contract, Two-Period Marketing 1. Introduction O2O (online-to-offline) has changed many traditional industries. Many O2O platforms provide information, ...

We normally refer to China's Singles Day as the largest e-commerce event in the region, but Suning Commerce Group's latest announcement proves that brick-and-mortar shops hold tremendous opportunities ...

Jet.com had 400,000 new shoppers each month in that category, which Walmart could direct to its 11,000+ stores. Ecommerce giant Alibaba also launched an O2O strategy—a physical store—in an attempt to ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. China’s e-commerce industry is no longer just about selling goods on the internet. As internet penetration has ...

SHANG HAI, CHINA / ACCESSWIRE / August 16, 2019 / During the omni-channel “8.8 Shopping Festival”, held from July 18th to August 14th, Walmart China set a new sales record on the leading O2O ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Baidu is focusing aggressively on online-to-offline (O2O) sales, one of the hottest forms of e-commerce in China, but its near-term earnings growth is still under pressure. The company’s shares ...

FF is currently searching for initial flagship store locations in both Los Angeles and New York City to accommodate its Eco-O2O direct sales strategy FF will go-to-market using an Eco-O2O direct sales ...

Christian Gobber, Former Regional CEO at Maserati, leads Faraday Future’s Global Sales Strategy Faraday Future Signs Florida-based Jolta as First Sales Partner in the U.S., Establishing the First ...