In 2018-19 when O2O retail started picking up as a buzz word among marketers as well as retailers, the world seemed utopian. But who knew that COVID-19 could play such a vital role in the tectonic ...

Despite its exceptional growth and the role it has played in transforming the retail landscape, ecommerce only accounts for about 5 percent of all retail sales. The main reason the majority of ...

In September 2012, Pony Ma announced in Beijing that Tencent, with its 200 million WeChat users combined with its ability to provide e-commerce and payment services, would launch a foray into the O2O ...

Online marketplace Paytm E-Commerce Pvt. Ltd, which runs Paytm Mall, is looking to tap its offline customer base at brick-and-mortar stores with an online-to-offline (O2O) strategy. The company, ...

Abstract: In order to solve the problem of the differentiation of sports products, it is mainly focus on the aspect of sports products after-sale service, designs O2O customers domain ontology model, ...

Abstract: This paper, based on the theories of O2O and fresh products, analyzes the advantages of O2O model on fresh products. And then, it points out the problems of domestic fresh products O2O model ...

Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Although it ...

Vijay Shekhar Sharma, founder of Indian payment and mobile commerce firm Paytm, is on a mission to be the first profitable company in the e-commerce segment. For this, he has charted out a ...

SUNNYVALE, CA--(Marketwired - Oct 28, 2015) - A group of 21 leading Brazilian technology companies and 3 investment funds announced on October 27 th, 2015 the founding of the Brazilian O2O Association ...