O2’s decision to renew ties with the Rugby Football Union (RFU) marks a new chapter in the longstanding relationship, one which will move beyond brand awareness and capitalise on the evolving nature ...

O2 has renewed its sponsorship of the Rugby Football Union (RFU) in a move that it says will feel “more like a partnership than a campaign”. The 21-year-old deal will be extended by a further five ...

O2 is pushing its sponsorship of the England rugby team with the launch of the first Once in a Lifetime competition, which will see O2 Priority offer fans the chance to join the team on pitch before ...

O2, proud sponsor of the England Rugby Team, has produced the biggest England shirt in rugby history. The Giant Rugby Shirt, measuring a staggering 18m by 15m, will tour England and enable fans to ...

World Rugby and O2 today announce that global pop superstar, Anne-Marie, will play the Opening Show presented by O2 during the first match of Women’s Rugby World Cup 2025, at Sunderland’s Stadium of ...

There is something unmistakable about the build up to a match at Allianz Stadium Twickenham. The moment you step off the train, the energy shifts. Fans draped in white shirts with red roses, the hum ...

French Romanticism paintings and English rugby don't seem to go hand in hand, but lo and behold, O2's most recent campaign has brought the two together in a strange (and oddly beautiful) piece of art.

When England's rugby union team take the field at the Stadio Olimpico to play Italy on Saturday, they will do so with an extra spring in their step following their Calcutta Cup victory over Scotland.

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O2 is readying a major marketing campaign to support the England team during the 2011 Rugby World Cup, dubbed “Get Up For England”, which will see 90,000 specially created breakfast packs sent out to ...

The new-look England team has got off to a winning start in this year's Six Nations When England's rugby union team take the field at the Stadio Olimpico to play Italy on Saturday, they will do so ...