UK mobile operator O2 has launched a Christmas TV advertising campaign to highlight the experiences of people affected by digital poverty at Christmas, and to raise awareness of the National Databank, ...

The Advertising Standards Authority (ASA) has banned an O2 advert after viewers complained it included misleading information about data allowance. The ad, which ran appeared in both an in-flight ...

The mobile network operator’s TV ad showed a faun standing beneath a tree saying he is in “O2’s mind”. A woman called Mel appears and the faun says that the mobile operator thought “What if Mel was ...

O2 has joined forces with ITV productions to create the world’s first live TV advert. The ad will be powered by 5G technology and will feature footage and crowd reactions from England’s world cup ...

Emboldened by EE's pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it's toying ...

O2 has launched the world’s first live advert powered by 5G. Broadcast during ITV’s Rugby World Cup match between England and Argentina, the 30-second ad showed “real-time fan reactions” to promote O2 ...

complaints about two adverts in the national press. A competing broadband provider complained that only around 5% of UK users could attain the headline speed on ADSL2+ technology and thus the adverts ...

Positioned within Fornite Creative, for one week players can explore the O2 arena virtually as a way for the telecom brand to connect with the game’s global audience. Once inside the virtual venue, ...

U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. “We are ...