Ws model the effects of variety-seeking and marketing-mix variables on consumers' purchases of coffee using a nested logit model. We premise that on any given purchase occasion, the utilities of ...
We consider assortment and price optimization problems under the d-level nested logit model. In the assortment optimization problem, the goal is to find the revenue-maximizing assortment of products ...
1 Davis College of Business, Jacksonville University, Jacksonville, FL, USA. 2 School of Business and Liberal Arts, SUNY Canton, Canton, NY, USA. 3 University of Cassino and Southern Lazio (Italy), ...
Abstract: In this study, a Boundedly Rational Nested Logit (BRNL) model is proposed by introducing the concept of indifference threshold into Nested Logit (NL) model. In BRNL model, the traveler is ...
In this research project conducted in collaboration with Dr. Bacel Maddah and Hussein Tarhini, we focused on the interdependent decisions related to assortment, inventory, and pricing of substitutable ...
Abstract: Traditional nested logit model assumes that the consumers are complete rationality when predicting the choice of consumer behavior. But in actual, consumers are often limited rationality.
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