Marketing technology, or Martech, refers to the tools and platforms that enable marketers to plan, execute, and measure their marketing campaigns. It encompasses various technologies, including ...

Explore how martech is evolving in 2026 with AI, data trust, and a focus on measurable impact, transforming the role of CMOs ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. I see this again and again. Marketing teams buy tools like ...

TrackFunnels has expanded into MarTech consulting, supporting B2B teams with GA4 tracking, MarTech integrations, and reliable marketing automation systems. AI doesn’t change the fundamentals. Garbage ...

Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brad Rosenfeld As the ...

In an industry long defined by relentless expansion, the State of Martech 2025 report reveals a stark reversal: 1,211 marketing technology products disappeared from the global landscape in the past ...

In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each claiming to keep you ahead of the curve and revolutionise your business. But here ...