Martech landscape today is as dynamic as it could get. But it is here to stay and so are the number of tools that it offers.(Representative image/iStock) Take a dipstick poll. Ask a set of marketers ...

Martech does not work unless the various products and systems are able to “talk” to one another or have some level of automation and process design enablement. The digital tools commonly known as ...

Bloated marketing stacks are real. Today, marketers and revenue leaders can choose from a landscape of nearly 10,000 martech solutions, which contributes to companies' using, on average, more than a ...

Do you have stack bloat? There are a few questions a leadership team can ask to see if a given martech stack is providing value or if it needs adjustments. Analytics has been a part of the digital ...

As India’s MarTech landscape matures, organisational priorities have shifted. With investments in MarTech growing year-on-year, the CFO is ringing alarm bells to reign in escalating costs.

Leveraging marketing automation and database building, businesses can streamline audience acquisition, drive revenue, and stay ahead in an evolving market. Since the integration of ‘marketing’ and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Your marketing technology, or martech, platforms and infrastructure have a profound impact ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...

Marketing requires technology. There's no way around it anymore. To reach customers today, marketers have to create and maintain a digital presence that attracts and retains buyers. To keep up with ...

Most martech teams I spoke with this year admitted the same thing. They weren’t sure whether their stack was genuinely flawed or whether they never learned how to judge it. That uncertainty is the ...