Marketing research and customer information provide critical input to the planning and development of a company’s marketing strategy. The marketing concept can be implemented more effectively when ...

This module discusses how digital media technology has changed marketing, and gives detailed strategies on how to embrace the online environment challenges. The main aim of this module is to provide ...

On this page you find an overview of the modules. Detailed descriptions and practical information for each module are available on their respective module pages. This foundation module provides an ...