Even as brands and companies fight hard to maintain their market shares and be on top of the mind of consumers, reputation or goodwill of the consumers is a factor that is increasingly gaining ...

Today, corporate reputation has become a decisive factor in whether companies thrive or collapse. Globally, models like the Harris-Fombrun Corporate Reputation Quotient (CRQ) have long guided ...

Reputation is one of the most powerful assets a brand can own and for communicators, it is the backbone of every campaign, message, and interaction to how stakeholders perceive a brand’s intent, ...