Surprisingly, many managers, ordering the development of a logo, do not even know what it is! Someone thinks that a logo is just a pretty picture. Someone that has a logo and a trademark – the same ...

Don't just pick yellow because it means 'happy'. That's a mistake. This no-nonsense analysis breaks down 30 famous yellow logos, showing you the real strategy behind the colour. We'll examine why ...

On average, it takes 5 to 7 impressions for consumers to recognize a business logo. Of course, this number can go up if your logo isn’t easy to digest and remember. The quicker consumers can recognize ...