ExtremeSneakList's new ESL Arcade project is an exciting way to engage with the sneaker community unlike ever before. Through augmented reality users can play a virtual Key Master machine game from ...

The default number of losses 'Key Master' requires before players can even hope to win a prize. So many, in fact, that they banded together and realized the thing was provably rigged, and are now ...

Sega’s arcade game appears to be rigged. We’ve all seen these types of arcade games like Sega’s Key Master. The type of game that is seemingly skill-based and if you’re great at reflexes and hit the ...

A class-action lawsuit has alleged that entertainment behemoth Sega “rigged” one of its arcade games, Key Master, so that it can only be won after a certain number of players have lost. The lawsuit, ...

Buying rare sneakers, particularly Kanye West’s Yeezys, can be thought of as a game of chance. On Yeezy release day, a few lucky customers are welcomed through gilded doors where they can gratefully ...

Japanese multinational video game developer and publisher, Sega seen at a gaming center in Tokyo, Japan. Budrul Chukrut/SOPA Images/LightRocket via Getty Images Sega is being sued for $5 million over ...

Arcade crane games or also known as claw machines are notorious for feeling rigged and frustrating to beat, but now Sega of America is facing a $5 million dollar lawsuit based on accusations for its ...