The Conversation

TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

Kelley Cotter has received funding from the National Science Foundation. President Donald Trump announced on Sept. 19, 2025, a preliminary agreement for the sale of a majority stake in TikTok from ...
The Conversation

ByteDance’s agreement to sell TikTok puts app’s algorithm in the spotlight – a social media expert explains how the ‘For You’ page works and what’s to come

Kelley Cotter has received funding from the National Science Foundation. Chinese tech giant ByteDance has signed an agreement to sell a majority stake in its video platform TikTok to a group of U.S.