With the country’s cosmetics industry projected to grow to $20 billion by 2025, brands are leveraging innovative strategies and collaborations to meet the high expectations of modern brides The Indian ...

Planning bridal makeup can feel overwhelming. Between outfit trials, jewellery decisions and endless Pinterest scrolling, it’s easy to feel stuck. But what if you could actually see your dream bridal ...

For modern Indian brides, makeup is more than a ritual; it’s a reflection of their personality, mood, and individuality. Modern bridal makeup celebrates both glamour and authenticity, from the ...

If you"re a TikTok regular, you"ve no doubt noticed the rising trend for "Asoka" makeup. Originating in India, it draws its inspiration directly from the traditional look adopted by Indian brides on ...

Before you even touch makeup, rinse your face, pat it dry, and put on a light moisturiser. Give it a minute. Makeup sits better when the base is not dry. Swipe on a lip balm and forget about it for a ...

You’re invited to your first Indian wedding, and you’re not quite sure what to wear. Dressing for the many vibrant functions of a multi-day Indian celebration can feel overwhelming—especially if ...

If you’re a TikTok regular, you’ve no doubt noticed the rising trend for “Asoka” makeup. Originating in India, it draws its inspiration directly from the traditional look adopted by Indian brides on ...