"The shift away from traditional identifiers and associated techniques used for attribution has created an urgent need for new, privacy-forward solutions. Signal loss limits advertisers' ability to ...
GUANGZHOU, China, April 10, 2025 /PRNewswire/ -- TopOn Mediation has officially passed the IAB Tech Lab Open Measurement Software Development Kit (OM SDK) compliance certification, becoming an ad ...
Recipients Recognized for Their Exceptional Contributions to Digital Advertising Standards and Innovation at IAB Tech Lab Summit NEW YORK, June 12, 2024 /PRNewswire/ -- IAB Tech Lab, the global ...
New Delhi: Following the creation of the Ad Creative ID Framework (ACIF) to address advertisers' challenges with addressability and the need for unified measurement metrics across CTV and digital ...
Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...
New Delhi: The IAB Tech Lab, a global organisation that develops technical standards for digital advertising, has proposed a new framework to respond to the challenges posed by generative artificial ...
NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory announced that Dennis Buchheim has been named Senior Vice President and General Manager of the global digital media industry standards body. He ...
NEW YORK, Feb. 7, 2022 /PRNewswire/ -- For the last three years, the industry has been developing alternatives to third-party cookies and other identifiers disrupted by consumer privacy approaches ...
Data Understanding and Transparency: Allows businesses to categorize data consistently, offering a clear understanding of "what data is held," "where it resides," and "why it is used." This clarity ...
NEW YORK, May 20, 2025 /PRNewswire/ -- As digital advertising enters a new era shaped by AI, privacy enforcement, and the unraveling of traditional identity systems, IAB Tech Lab Summit 2025 will take ...
Financial details of the transaction have not been disclosed publicly, but it has been confirmed that the deal will see DigiTrust chief executive officer Jordan Mitchell join the IAB Tech Lab, with ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback