This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Competition between the ‘Yankees’ and ‘Limeys’ (derogatory terms) spanning decades is, to a larger extent, responsible for the American and British versions of the English language. Out of this ...

I have a distinguished colleague who unceasingly tries to persuade me to see that my attempts at descriptive grammar really have a prescriptive subtext. We were both participants in a workshop on the ...

In today's world running a business without data insights and analytics is akin to running on road blind. CIOs today are using data to measure the success of their business and the productivity of ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...