Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Erika Rasure is globally-recognized as a ...

1 College of International Management, Ritsumeikan Asia Pacific University, Beppu, Japan 2 HHL Leipzig Graduate School of Management, Leipzig, Germany Introduction: Gamification can support the ...

Recent years have seen a rapid proliferation of mass-market consumer software that takes inspiration from video games. Usually summarized as "gamification", this trend connects to a sizeable body of ...

Background: Brand loyalty is crucial for brand marketing effectiveness. Typically, companies may struggle with user feedback and advertising impact, making it challenging to establish consumer habits ...

The most recent Global Gamification Market report includes a high-level overview of the industry as well as in-depth analysis of key areas. The overview presented highlights the definition of products ...