When you have used a particular tool, item, or object for one sole purpose again and again, your brain can sometimes associate it with only that use. This concept is called functional fixedness.

"We shape our tools and thereafter our tools shape us." Marshall McLuhan The most challenging aspect about innovating is rooted in a concept called fixedness. Fixedness is the inability to realize ...

Any five-year-old has no trouble turning an old blanket and a couple of chairs into an impenetrable fort. But as we get older, knowledge and experience increasingly displace imagination and our ...

When the average person thinks of what an IT consultant does (as often as they are likely to think about it) they generally picture what they see in movies: a somewhat nerdy guy (it’s usually a guy, ...

You probably know the line, "What's in a name? That which we call a rose, by any other name would smell as sweet!" from Juliet's famous balcony soliloquy. Not only are these words a rich way to ...