brandequity.economictimes.indiatimes

Flying Machine's bold revival: Arvind Fashions targets Gen Z with Orry and 'Damn Hot' transformation

Flying Machine's new logo on the left and old red logo on the right Among many “growth drivers” Flying Machine remains one of the critical ones for Arvind Fashions. As per reports, the group wants to ...
retail.economictimes.indiatimes

Arvind Fashions targets Rs 1,000 cr revenue for Flying Machine with Gen Z focus and influencer Orry collaboration

Arvind Fashions, led by MD and CEO Shailesh Chaturvedi, targets doubling Flying Machine’s revenue from Rs 500 crore to Rs 1,000 crore as it is focusing on Gen Z and Millennials, collaborating with ...